03 / 07 — Case study
BackLite Media
Digital Platform Manager
- Period
- Mar 2020 — May 2020
- Location
- Dubai, UAE
Led technical integration for programmatic Cinema and Digital Out-of-Home campaigns across premium Dubai inventory.
Communicated ROI, adoption metrics, and KPIs directly to executive stakeholders, and evaluated new ad-tech to support sales enablement.
- DOOH
- Stakeholder KPIs
- Ad-tech evaluation