012021 — Now
C-suite Telco partnerships, owned end-to-end.
- +30%
- Integrated campaigns
- 100%
- Regulatory compliance
Customer Success · Ad-Tech · AI
Sharath Rajmakes campaigns work.
Fifteen years engineering the operational systems behind performance marketing — from MENA's top agency floors to C-suite Telco partnerships at InMobi.
01 — About
- Based in
- Dubai, UAE
- Education
- B.E. Computer Science, VTU
- Experience
- 15+ years
Both sides of the table, one discipline.
Over the past 15 years, I haven't just managed campaigns — I've engineered the operational systems that make them successful. My journey spans the full spectrum of digital marketing, from the high-velocity floors of MENA's top agencies to driving C-suite Telco partnerships at InMobi.
As an agency leader, I built programmatic frameworks that cut technical issues by 65% and lifted client ROI by 30%. As a D2C founder, I felt the immediate pulse of live P&Ls — owning CAC and ROAS down to the last cent.
Today I work at the intersection of human expertise and machine intelligence: deep platform mastery across Google, Meta, and TikTok, multiplied by AI-native workflows that compound output and precision.
02 — Work
7 roles · 3 continents
022020 — 21
CAC and ROAS owned against a live P&L.
- $12.40
- CAC
- 3.2×
- ROAS
032020
Programmatic DOOH integration for premium inventory.
- DOOH
- Channel
- Programmatic
- Buying
042016 — 20
Programmatic operations across MENA’s top agencies.
- +30%
- Client ROI
- −65%
- Technical issues
052015 — 16
Mobile attribution for Middle East e-commerce.
- 78%
- Install → open
- 52%
- Add to cart
062013 — 15
Brand and performance in the same book of business.
- Search · Display · Video · Social
- Channels
- Multi-vertical
- Portfolio
072008 — 13
The operational backbone, built over five years.
- 5
- Years
- 3
- Roles
03 — Stack
Operated daily, not listed.
Google AdsSearch · Display · PMaxMetaFB · IG · Reels · WATikTokSpark · Pulse · CatalogDV360Programmatic · CTVAdjustMMP · AttributionGA4Analytics · EventsIASVerification · FraudDoubleVerifyBrand safety
- C-suite negotiation
- QBR & executive reporting
- Account & partner management
- GTM strategy
- Conversion tracking
- Audience segmentation
- CAC / ROAS ownership
04 — Experience
InMobi
Manager, Integrated Product & Operations · Dubai, UAE
D2C Founder
Founder — Fitness & Wellness · Own brand
BackLite Media
Digital Platform Manager · Dubai, UAE
Blis Media
Agency Group Operations Manager, Programmatic · MENA
MarkaVIP
Digital Marketing Specialist · Dubai, UAE
Carat
Campaign Manager, Digital — Aegis Media · Dubai, UAE
Early Career
Ozone Media · Glam Media · Theorem · India
05 — Contact
Every good partnership starts with a conversation.
Open to senior roles, advisory work, and meaningful conversations about ad-tech and AI. I reply within a day.